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Email Don’ts: Don’t Just Sell

By Elyse AlbertMar 6, 2017 1:32:53 PM Email Don'ts

Editor’s Note: Sometimes, a little tough love is necessary. Thus, we bring you ‘Email Don’ts,’ a recurring series on Email Marketing No-Nos. On today’s episode: Don’t Just Sell.

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February’s Best Emails

By Daniel WaltzerFeb 27, 2017 5:18:41 PM Email Marketing

We’re closing out another month, which means it’s time to round up the best emails from the last few weeks. We’ve got GIFs, product recommendations, and a whole lot more, so get ready for a look at some of February’s best emails.

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Email Olympics: Nordstrom vs Neiman Marcus

By Daniel WaltzerFeb 22, 2017 5:20:47 PM Email Olympics

For this next post in our Email Olympics series, we’ll take a look at two luxury department stores: Nordstrom and Neiman Marcus. Both companies target a similar demographic, offer a wide range of designer products, and have strong online and brick-and-mortar presences. So, how do they stack up when it comes to email?

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Should You Work with an Email Agency?

By Elyse AlbertFeb 20, 2017 12:50:14 PM Email Marketing

We get it; working with an agency takes money, time, and a willingness to take risks, and it’s not for every business. If you’re deliberating working with an agency on your email marketing, the following are some questions you should ask yourself.

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Longstreet HQ Recap

By Elyse AlbertFeb 15, 2017 5:55:11 PM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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The “Perfect” Email Design, Part 2: Deep Cuts

By Jordan ConnerFeb 8, 2017 10:00:00 AM Email Marketing

Now that we’ve covered the basics of email layout, it’s time to dive into other design elements that make up an email template that will keep your consumers engaged. These elements are color, typography, and photography.

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January's Best Emails

By Daniel WaltzerFeb 2, 2017 10:00:00 AM Email Marketing

A new month means it’s time for another “Best of the Best” recap, and today, we’re going to dive into some of January’s best emails.

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The “Perfect” Email Design, Part 1: Layout

By Jordan ConnerJan 30, 2017 3:34:21 PM Email Marketing, Template Designs

Editor’s Note: Welcome to a new series corralling the best in email design from our graphic design team here at Longstreet. Let us know what you’d like to learn!

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Email Olympics: Amazon vs Etsy

By Elyse AlbertJan 27, 2017 11:00:00 AM Email Olympics

Etsy and Amazon: two e-commerce giants with two very different strategies. These two companies could have very similar email strategies, but as you’ll see, in practice, they couldn’t be more different. Let’s start with Amazon.

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How to Get User-Generated Content

You read our recent article on why you need user-generated content in your email marketing, right? If you’re anything like us, when you first heard about user-generated content, you thought it would be great to implement in your marketing if only you actually had pre-existing user-generated content to work with. Below are a few simple steps you can take to start an engine of user-generated content.

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