It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!
Get GIF-y with it: If you haven’t taken your email design to the next level, 2017 is the time. Alternate backgrounds for your emails. Customize designs based on the time of year, promotion you’re running, and group you’re targeting. And create GIFs, the easiest way to impress your customers with email design in 2017.
Make Recommendations: Go beyond list segmentation by creating recommendations for various groups. Use historical data to learn what similar customers or subscribers enjoy, and share those recommendations with new additions to your audience.
Treat Email like a Blog or Social Platform: Many subscribers don’t remember why they subscribe to your list in the first place. Make them glad they did by sharing information about your brand, tips & tricks for your products and services as well as industry as a whole, and share how other people are maximizing the value of your offerings.
Treat Emails like Websites: If your emails aren’t responsive by now, well, they should be. Go beyond the standard mobile-friendly design by actually making your emails responsive like a mini website. Are you a super advanced coding wizard? Let customers scroll through tabs, check out without ever leaving an email, and more.
And Two Oldies But Goodies…
Test Emails: Testing isn’t something that should leave your standard email practice. Strive to test something new each month, whether it’s subject lines, audience segments, promotions, design elements, or send time.
Learn: We’re kind of experts in email, but we’re not ashamed to say we learn new things about the world of email marketing every single week, if not every day. We love to learn not just about email marketing, but about all marketing, website trends, and small business successes.
What are your marketing resolutions for 2017? Let us know in the comments.