These days, consumers have the pick of the litter when it comes to where they give their business. Think of how many different coffee shops you passed on your way to work this morning; the competition is tough. This leads to the million dollar question: how do you keep people coming back to you versus defecting to a competitor?
We know: the ‘good old days’ of comment cards, calls, and professional reviews are far behind us. Now, every foodie is a Yelper, every shopper is a fashion blogger, and Facebook comments are the new cards. What’s more, many of the “reviewers” only purchase once before making a determination.
As a franchisee, you’re told to uphold national brand standards, from brand consistency to customer experience. However, with smaller, more specific local customer bases, it’s beneficial to have local offers targeted to those people. Here are 5 reasons local deals will help to keep your operations running smoothly and successfully: