With the abundance of emails people receive on the daily, subject lines play a vital role in whether or not a customer opens an email. In order to avoid an immediate delete from people mindlessly scrolling through their inboxes, subject lines should be relevant, enticing, and eye-catching (the list could go on and on) all while staying within the limited confines that a subject line provides.
Welcome to Part 2 of our segmenting breakdown! As we discussed in Part 1, there are numerous possibilities when it comes to grouping customers in specific buckets, which allows you to send them more relevant content. So now, let’s take it a step further.
If you’ve been following along with the Longstreet Solutions blog, at this point you probably have an idea of what targeted email marketing is. Gone are the days of sending the exact same mass blasts to everyone on your email lists. Now, great marketers send personalized content to smaller lists based on traits they share, such as purchase behaviors or demographic features. In order to fully rid yourself of the outdated practice of newsletter blasts, it’s imperative to introduce segmentation into your email marketing. In this two-part post, we will break down what exactly segmenting is, how it works, and how it will change the way you market from this moment on.
There was no shortage of new marketing trends in 2015. Just Google it and you’ll find all sorts of “top 10” lists outlining the latest and greatest marketing innovations from last year. In a world where customer engagement is constantly evolving, how do we know when to spend money on new techniques and when to steer clear? The short (and probably unpopular) answer is: there is no way to know for sure. Still, as new trends emerge, it is worth evaluating the opportunities to determine whether or not they’re worth investing in, and we’ve got a few tips to help you out:
Even in the technologically advanced world we live in today, some places still exist where people’s lives don’t revolve around screens (as hard as this might be to imagine). Although this sort of living may be a bit out of the ordinary to many city-dwellers, at the end of the day, we are all consumers, and nobody can resist a good deal.
Here at Longstreet, we pride ourselves on helping businesses send beautiful and effective emails; however, we’re happy to admit that other companies have done a pretty good job at email marketing too. Here are five examples of awesome email campaigns that we came across:
When sending an email campaign, one of the main goals is to convince as many customers as possible to open the email. That’s half the battle, right? And the other half is how many people make it to your website and eventually, convert. This means when analyzing the results of these campaigns, one of the primary focuses is on open and click through rates. As useful as these are to you, you may want to think twice about how much these numbers should affect the way you send email campaigns.
Spam email, though slightly more appealing than the canned meat with which it shares a name, is something that we could all do without. Spam is annoying, useless, and more often than not, filled with scams and viruses. As consumers, it’s easy to spot those pesky emails; we all know that the Nigerian prince who is eager to wire his fortune of $10,000,000 before he succumbs to a rare disease is not, in fact, a Nigerian prince who is eager to wire his fortune of $10,000,000. As marketers, however, it can be difficult to determine what is and is not allowed under the CAN-SPAM act, and we are all afraid of getting blacklisted, or worse, sued. You can find the full text of the CAN-SPAM act on FTC’s website, but we’ve broken down the key points in layman’s terms for you:
New years are tough for marketers. New budgets, new pressure, and new trends to keep up with can be overwhelming and lead to a sense of complacency or reversion back to old habits. Here at Longstreet Solutions, we have a saying around the office, “If it will take less than five minutes, do it now.” We’ve already given you some 2016 email marketing resolutions, but here’s a list of changes you can make in five minutes or less to instantly improve your email marketing.