Sometimes it seems like the buzzwords of the past–hello synergy, turnkey, and bandwidth–have simply been replaced by new ones. Seen any disruptive, freemium, mobile-optimized products lately? With marketing-speak, it’s even worse. If you’re not employing marketing automation, are you even marketing?
When sending multiple email marketing campaigns to your customers, it’s important to keep your messages creative and fresh. However, at the same time, many companies have brand standards and guidelines that tie together the brand as a whole. From colors and fonts to images and voice, you’re limited in just how “out there” you can make your marketing materials.
Email marketing is worth any investment you make in it. This may be a bold claim, but with returns as high as 40x cited by hundreds of companies across the globe and the medium consistently reported as the most effective digital medium for conversions, we mean it. Whether you spend $0 or thousands per month on email, we’re confident you’ll see a return. That being said, free things are always nice, and there are some fantastic tools out there to make your email marketing efforts that much smarter and more effective. Here are 5 totally free tools to help you improve your email marketing today:
Planning and executing email marketing campaigns can quickly become an overwhelming process. That said, don’t let disorganization be your downfall. As long as you plan ahead and execute according to said plan, your email campaign should go off without a hitch. So what’s the best way to stay organized? Say hello to your new best friend, the content calendar.
Hi there, and welcome to Part 2 of our two-part series on reading email campaign reports. If you missed Part 1, on reading open and click-through rates, click here. Otherwise, let’s dive into some other commonly-provided campaign report features.
In Part 1 of this two-part series, we address what to make of open and click-through rates in your email campaigns. For Part 2, on other email campaign metrics such as links clicked and unsubscribes, click here.
Since subject lines play a huge role in open rates, and therefore the success of your email marketing, they’re kind of important. And while we’ve given you Longstreet’s tips for successful subject lines, what we haven’t shown you are actual, real-life examples. So here you have it: 9 of the best subject lines we’ve seen.
Your inbox is already flooded with marketing emails for Valentine’s Day, and you might be wondering why we’re just posting this blog entry today, only four days in advance of the holiday. After all, Valentine’s Day is one of the biggest marketing holidays of the year. Here’s why: your best bet is to send emails on February 13th and 14th. Plus, consumers spend a ton of money on Valentine’s Day itself. So if you, like your consumers, are scrambling at the last minute, don’t fret. Here’s how you can win this V-Day, even if you’re out of luck in the love department.
You’ve probably heard the term ‘Above the fold’ before. You probably also have a good idea of what it means. If not, to put it in layman’s terms, everything you are able to see without unfolding the newspaper or scrolling down on a computer/mobile phone screen is above the fold. These days, it’s also called ‘above the scroll,’ for obvious reasons.
Marketers know that calls-to-action are essential for email marketing. However, creating the most effective ones possible is a different ballgame. Fear not; we are here to help! Below are a few tips for creating and implementing calls-to-action that drive email click-throughs:
It’s that time of year again when people load up on food and drinks, all gathering around a television in order to watch the latest and greatest in multi-million dollar advertising (there’s also a football game that happens). Companies spend millions of dollars on Super Bowl commercials every year, but even smaller businesses, who may not have such lavish budgets, can leverage the hype surrounding the big game in order to get a boost in sales. The answer to how is through email marketing.
By now, you know that email subscribers can be really valuable. It goes without saying that yours should be quality subscribers who opted in to receive your emails rather than a list you purchased or got from a friend, but even if they are legitimate, some of your subscribers may not have purchased from you. Maybe they subscribed from an awesome blog post you wrote, from an event where you collected emails, or from an advertisement on social media. They’re not customers yet, but they are very qualified prospects. In this post, we’ll outline best practices for emailing these prospects and converting them into customers.