Remember the good old strategy of customer lifecycle marketing? Of course you do. We’ve written all about it! We’re back to discuss the oft-dreaded time of realizing when to say goodbye to customers on your email list versus continuing efforts to win them back.
As a business owner, deciding whether or not to start a loyalty program can be a difficult decision. Yes, you have to consider whether or not it will be beneficial to your business, but it’s also tough determining which kind of program to implement depending on what your customers respond to and what you can give. The team at Longstreet agrees: don’t reinvent the wheel. Draw some inspiration from larger companies, and apply those principles to your own business.
We’re not shy about our general opinion on discounting: it’s a necessary evil for most online businesses. Whether it’s because there’s a national holiday going on, other brands are doing it, or you just need a boost in sales, discounts are a part of any successful marketing calendar. That being said, frequency of discounting and amount of discounts are certainly up for debate, and they do not have to be the same thing all the time (or even to the same people). Here’s when you should discount:
Customer loyalty is essential to any small business; that’s a given. In order to maintain or outperform your current retention rate, it’s imperative that you make your customers feel important, special, welcome, et cetera. Basically, acquiring new customers is a lot more expensive than selling to existing ones, so focusing your marketing efforts on customer retention is a good idea.
By now, you might have gathered that segmenting your email subscriber lists is something that we find kind of important. Highly targeted emails with products relevant to a customer’s search history simply perform better than the alternative. If you’re currently segmenting by products purchased or product category/type, you’re leaps and bounds ahead of most marketers. But if you are, what else can you do to further upsell to your customers and customize emails?
Now that you know what exactly an abandoned cart email is, you can (and should) start optimizing them to have the greatest impact for your business. Like many other elements of email marketing, unfortunately there isn’t a one-size-fits-all solution to a perfect email campaign. However, abandoned cart emails are something that pretty much guarantee a jump in your email performance.
Upsell emails are a great way to re-engage customers and drive additional purchases. As with all email marketing, design and execution are everything, so in this post we’ll run through some quick tips on how to send effective upsell emails that generate more purchases.
As an online retailer or email marketer (and a human being), sometimes mistakes are made. You may find yourself channeling pop sensation Justin Bieber and asking ‘Is it too late now to say sorry?’. Just because you make a mistake doesn’t mean it has to be the end of that customer relationship.
Designing good emails is one of the most difficult parts of email marketing for most small business owners. Even with the huge email design libraries available through most email service providers (ESPs) and the ease of editing with drag-and-drop functionality, creating emails that look great on desktop and mobile is a tedious and time-consuming endeavor that doesn’t always end well. But fear not...we are here to help! Below, we’ve broken down the elements that define a good email template, so even if you’re not a graphic designer, you can put together a clean and attractive email.
Everybody’s been there. You’re online shopping, adding items to your cart haphazardly, and end up at check-out only to abandon the entire mission. Whether the price was not quite right or the internet failed you, the confirm purchase button was left unclicked.
We’ve talked about customer life cycles in the past, but we wanted to take a step back to review the basics in this post. In particular, we’re going to review how to calculate your business’ customer life cycle accurately. For e-commerce businesses using platforms like Shopify, Bigcommerce, or Magento, all the data that you need is already at your fingertips, and if your business is run on a different system, you’ll just need a list of customers and transactions to get started.
I know: we are guilty of occasionally repeating ourselves on this blog. However, some elements of email marketing are so important and so game-changing that they need to be mentioned frequently. So here goes: transactional emails are a crucial opportunity for marketers. They often garner open rates of 80% or higher, probably significantly higher than your typical marketing email rates. (Side note: if your marketing emails are consistently getting open rates of greater than 80%, you’re hired.) In this blog post, we’ll explain what transactional emails are and how to make the most of them, aka sneakily upsell.
By now, you know that welcome emails are a critical part of lifecycle marketing. They serve several purposes. The first is they are a way to make customers feel good about their decisions to subscribe. Additionally, they serve as a sales opportunity, and they are one step on the road to building brand loyalty. Whether you’re welcoming a new subscriber who hasn’t made a purchase yet, someone from a brick-and-mortar store or event who gave you his or her email address, or someone who made a purchase online, these emails tend to get very high open rates (around 80%!). So, don’t just send a ‘subscription confirmed’ email. Here are some brands who are going above and beyond in their welcome emails:
We say it all the time: when it comes to email marketing, test, test, and test some more. With subject lines specifically, testing is imperative to improving open rates, and we decided to give our readers insight into the results of some of our most recent subject line testing.