Another month has come and gone, along with countless emails opened and read. Here’s a roundup of some of our favorite messages we’ve seen this month. Take notes.
While GIFs have been entertaining internet-surfers for years with cat memes and other funny clips, they’ve also become popular additions to email designs in the last 12-18 months. GIFs are great for adding some excitement to your emails, and there are plenty of free tools out there that allow even the novice marketer to create animated GIFs. Before we show you how to make a GIF, let’s answer two common questions:
Did you know that order confirmation emails typically garner 114% open rates? And no, that’s not a typo- people even open them more than once! Most marketers don’t have tracking insights for transactional emails, because they are automatically generated by e-commerce platforms. So it makes sense that, despite the high rate of engagement, many order confirmation emails are still nothing more than digital receipts. However, if you take control of your order confirmation emails, you’ll find that more opens mean more sales opportunities. Here are a few ways you can upgrade your transactional emails and utilize them to make more money:
Email marketers spend a lot of time focusing on open and click rates, which is smart, because these numbers reflect how engaging your email’s subject line and content are. However, the unsubscribe rate is an equally important statistic that often isn’t given proper consideration. So, what do unsubscribes really mean? Here are a few possibilities:
Ask any email marketer what his or her most difficult task is, and I bet that nine out of ten times the answer will be the same: designing emails. The advent of drag-and-drop editors has certainly made the process simpler, but creating great-looking emails without a professional designer is still no small task. Most of the time, we get hung up on minor issues related to sizing, layouts, or images, all of which are easily fixable. In this post, we’ll review five common issues and walk you through how to fix them.
Spring has sprung, which means your email inbox is full of new deals for the new season. Customers will be spring cleaning their homes to make room for a fresh batch of purchases. As an email marketer, you can take this same idea of spring cleaning and make use of it with your email marketing.
Choosing the perfect email template is an important factor in how you ultimately get your message across to your subscribers. Think of templates as the frames for your content. Although it’s important to keep continuity throughout your brand, that certainly doesn’t mean all emails have to look alike.
Seriously...if you don’t know what you’re doing, don’t do it! Most email providers offer templates for their drag-and-drop editors that will allow you to create good-looking emails without having to learn HTML. But, for many, the “Edit Source” button elicits the same reaction as this:
In our recent post on how to lower your unsubscribe rate, our final tip was to offer different subscription options. In today’s post, we’ll go into more detail on why subscription options are important to offer and what those options should look like.
Unsubscribe rates are a tricky matter for email marketers. While unsubscribes are inevitable, there’s always some discrepancy about the actual significance of these numbers. It’s good practice to pay attention to opt-outs to a certain extent, but at the same time, don’t lose your head if the numbers are over 0% (spoiler alert-they will be).