Welcome to our first post in a new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.
Between Mother’s Day, graduations, and the start of summer festivals, May has flown by. Through all of the hustle and bustle, we did manage to catch a few companies sending great emails. Here are 5 of our favorites from this month.
Admit it: we all want to sound cool. As marketers, it’s important to connect with the audience, and for most online businesses, millennials comprise an important chunk of potential customers. So, it’s important to stay relevant. However, it is equally important to stay believable when trying to connect with a younger demographic.
The changing of the seasons means summer holidays are rapidly approaching. For most people, Memorial Day is the first break post-school year to get away from the hustle and bustle of regular life and enjoy the warm weather by relaxing by the beach, lake, backyard barbecue, or whatever else floats your boat, so to speak.
What exactly is a meme, you ask? The official definition states that a meme* is a cultural item that is transmitted by repetition and replication in a manner analogous to the biological transmission of genes. In today’s world, many times this consists of an image, video, or phrase that is spread across the Internet and altered in a creative or humorous way.
Puppies, kittens, clydesdales...there is no shortage of animals in today’s marketing. Some companies, like Geico and Aflac, use them as spokespeople (can we call them people...maybe spokesanimals?), while others just use animals to bump up the cuteness factor of their advertising. Either way, it is clear that consumers love animals, and we think you should be using them in your emails! If you’re not sold, perhaps this grumpy cat will change your mind:
With an increase in software and automation tools, 2016 is proving to be a rapidly-evolving year for digital marketing. We’ve previously posted about several new tools that can help simplify your marketing tasks, but today, we’re going to focus on three growing trends in how companies are marketing themselves and connecting with consumers.
I hate to be the bearer of bad news, but I’m pretty sure you’ve missed some important celebrations recently. To be specific, I think you missed Liver and Onions Day on May 10th, Roast Leg of Lamb Day on May 7th, and worst of all, Candied Orange Peel day on May 3rd.
It’s true. For millennials, life pretty much revolves around technology. Of course, this starts with the always-on-hand smartphone. Nearly every second of the day is spent connected to the world wide web. Because of this, email marketers have an amazing opportunity to reach a huge audience of consumers. Millennials and Gen Z’ers are projected to have nearly $200 billion in annual buying power by 2017, which means if you’re not already targeting young people, you probably want to start ASAP.
Spring is in full...well, spring, and this time of year reminds us of many things in our world of internet marketing, particularly as it relates to millennials and Gen Z’ers. Summer vacations, summer camps, festival season, graduations, Mother’s Day and Father’s Day, and more are going to take over real life the next few months, but also social media and internet life. So, we figured now is as good a time as any to do a ‘Millennial Month’ on the Longstreet blog.
With the capabilities that technology grant us today, the creative possibilities for email marketing are virtually endless. Long gone are the days of sending boring, text-only emails. By adding images and/or videos to your email content, your email marketing campaigns will be that much more successful. In fact, even just having the word “video” in your email subject line can boost open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%.
It’s graduation season! As summer rapidly approaches, students are taking the last of their finals and tossing their caps in celebration. With a total of $4.8 billion spent on graduation gifts in 2015, consumerism is in full swing. Parties need planning, announcements need sending, gifts need purchasing, and for email marketers, emails need sending.
We love any excuse to celebrate our caring, hard-working mothers, but marketers, you’re missing out if you don’t also see Mother’s Day for the great marketing opportunity it is. Here are Longstreet’s top 7 tips for sending emails that will help you convert subscribers this Mother’s Day.
Raise your hand if you’ve ever received an email whose formatting was out of whack. Whose images wouldn’t load. Whose fonts or font sizes randomly switched mid-email, or worse, mid-sentence. We’ve all been on the receiving (and, let’s be honest, probably the sending) side of this. Thus, we’re taking it back to basics and breaking down the absolute fundamentals of email marketing so you never have to mess with your email’s HTML code or send an embarrassingly poorly-formatted email ever again.