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Longstreet HQ Recap

By Elyse AlbertJun 29, 2016 6:00:53 PM Longstreet Solutions

Welcome to the next post in our new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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June's Best Emails

By Kelly LangeJun 27, 2016 2:00:10 PM Email Marketing, Template Designs

Between Father’s Day, the summer solstice, and everything else that flew by us in June, it could have been easy to miss out on some of great email marketing campaigns that appeared in our inboxes. Luckily for you, we’ve compiled a list of some of our favorites. Enjoy and get inspired.

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July 4th Email Marketing

By Kelly LangeJun 24, 2016 1:30:00 PM Email Marketing

Get your red, white, and blue ready, because Independence Day is just around the corner. Similar to other holidays, we’ve compiled a list of some of our best tips to help you assert your independence in people’s inboxes. Here’s how to make a bang with your email marketing.

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How to Get Email Subscribers Through Social Media

A question that we get frequently is, “How can I get more email subscribers?” At the beginning of the year, we shared 6 foolproof ways to get more subscribers, which highlighted strategies for growing your database. In today’s post, we’ll circle back to some of those strategies with a focus on how to execute them successfully on social media.

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How to Retarget Your Email List on Facebook

In previous blog posts, we’ve covered the importance of retargeting your email list, but what we haven’t discussed is how to do that. Today, we’ll walk you through the simple process of retargeting your email list with a Facebook advertisement. One note: you must have an email list of more than 1,000 subscribers in order to do this, so if you’re not quite there yet, allow us to point you in the direction of growing your subscriber list.  

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Summer is Coming: All About Summer Email Marketing

By Kelly LangeJun 17, 2016 3:12:12 PM Email Marketing

Between warmer weather and the school year ending, many people are already in summer mode. The summer solstice is fast approaching, and it’s time to get your email marketing ready for summer and pre-fall shoppers. We’re here to help you figure out how.

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Why You Should Retarget Your Email List on Facebook

So, first things first: if you don’t know what retargeting is, check out our free guide, What the Heck is Retargeting?, for an overview, the most common forms of retargeting, and how to get started. If you do know what retargeting is, then you may proceed…

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Father's Day Email Marketing Tips

By Kelly LangeJun 13, 2016 2:13:33 PM Email Marketing

June 19th is just around the corner, which means it’s almost time for that special day reserved for all the dads out there. With US consumers predicted to spend nearly $13 billion for Father’s Day this year, how do you guarantee that your business will be a go-to stop for consumers looking for that perfect gift for dad? Wait for it...Father’s Day email marketing campaigns! Here are some of our tips.

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Sharing Email Campaigns on Social Media

Nowadays, cross-platform is the name of the game. It’s rare for customers to make any sort of decision without consulting multiple media. As a marketer, it’s imperative to diversify your campaigns and efforts beyond one channel. That said, with so many digital channels available to businesses and consumers today, it’s important to keep your marketing campaigns cohesive across the board. That’s why we suggest planning your email and social campaigns together.

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How to Promote Social Channels via Email

You know WHY you should be planning social media and email together, but we’re also here to help you with the HOW, because we’re nice like that. Here are our suggestions for promoting your social channels via email.

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What to do with Social Buttons in your Email Templates

We are, without a doubt, in the social era- no shocking revelation there. For email marketers, this is a prime opportunity to connect a “dying” medium of email (not true BTW) with the alive and thriving social media.

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Why You Should Plan Social & Email Together

You probably know by now that you should be making email content calendars, but the principle applies beyond email marketing. Content calendars not only hold you accountable for regularly communicating with your customers, but they also allow you to plan campaigns around an overall goal, track their performance, and create new goals for the future. We like to say that while we might be biased toward email, email marketing is just one piece of the digital pie. Of course, social media is another big chunk, and planning the two together makes for some happy pie-eaters. Or something. Here are some nifty reasons to plan social media and email together:

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Marketing for Festival Season

We’re on the cusp of summer, which means festival season is upon us. Whether the focus is music, arts, crafts, films, et cetera, festivals draw in huge crowds of consumers eager to experience anything and everything. With wide eyes, people walk around taking in everything they possibly can. Even if your business is not directly related to the specific industry and your business is not participating in festivals, you can still tie the festival mindset in to your messages. For example, create playlists and Pinterest boards inspired by festivals, spread outfit or packing inspiration for big festivals, or simply offer a raffle or discount in honor of a local event.

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