Summer is in full swing, and to say it’s a hot one would be an understatement. Stay cool and check out some of the best emails we received this month.
For the first matchup in our Email Olympics series, we present a showdown between two budget airlines: Spirit and Frontier.
Spam boxes can be a scary place. Resisting the urge to automatically hit the ‘clear all’ button, I waded my way through the spammiest of them all to uncover why exactly these emails didn’t quite make the cut for my inbox. While most of these are fairly obvious as to how they were flagged as spam, remember that spam filters look at more than simply a suspicious message or subject line. They also take into account the server that an email is sent from, domain name reputations, and many more factors that we’ll get into in future blog posts.
Welcome to our new series, ‘Email Word of the Week.’ As email marketers, we sometimes take for granted the industry jargon and email-related words we use every day. So, in this series, we’re breaking definitions down as a refresher for the old pros and an introduction for the email newbies.
E-COMMERCE SHOWDOWN: SHOPIFY VS. BIGCOMMERCE
As the first in a brand new blog series discussing what not to do when sending emails, we’re delving into why your HTML emails shouldn’t be just a whole image or images. Here’s the rundown.
As an e-commerce shop owner, you strive to create the best possible experience for your customers so they can shop with ease. Shopify has a massive library of apps to assist in building your dream online store, and luckily for you, many are completely free. We picked out 5 of the best plugins that you should consider utilizing in order to keep your customers shopping and coming back for more.
Interestingly, if you search the term “Email Is Dead,” nearly all the results are articles, statistics, and opinion pieces on why email is NOT dead. However, the phrase floats around far more than it should. Believe me- as Marketing Director of a company that’s passionate about email but also works in more “startup-approved” spaces such as mobile messaging and web/app development, I find myself having to defend email and compare its power to every other digital and mobile medium regularly. So rather than subjecting those who are curious about the importance of email to a Let Me Google That For You, here you have Longstreet’s answer to “Is Email Dead?” Spoiler alert: it isn’t.
Email is far from a dying form of communication. Email marketing is still one of the biggest bang-for-your-buck efforts your business can (and should) invest in. With an average of 3800% ROI (aka $38 for every $1 spent), utilizing email in your overall marketing strategy for your business seems like a no brainer, but just in case you need help being convinced, here are some more mind-blowing stats.
We love working with companies in different industries to plan, build, and execute Intelligent Email campaigns. However, before many of these businesses were our clients, they were doing their email marketing on their own, and, regardless of market or industry, they all had similar questions for us. Below is a list of the top five most frequently asked questions (in no particular order) that we’ve come across here at Longstreet: