Blog

August's Best Emails

By Kelly LangeAug 31, 2016 1:30:00 PM Email Marketing, Template Designs

Was it just us, or did August fly by? Lucky for you, though, we didn’t let these emails fly past our radar. Check out some of the best emails our inboxes had to offer this month.

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Email Olympics: west elm vs. Pottery Barn

By Daniel WaltzerAug 29, 2016 1:30:00 PM Email Marketing, Email Olympics

While both brands are owned by parent company Williams-Sonoma, we still wanted the two companies to face off in our latest edition of Email Olympics. Just as we did in our first post in this series (Spirit Airlines vs. Frontier Airlines), we’ll start by evaluating the basics:

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Automation Spotlight: Lapsed Customer

By Kelly LangeAug 26, 2016 2:18:40 PM Email Marketing, Automations

Welcome to our latest blog series, in which we go through types of Automations one-by-one in the least boring manner possible. Hold on tightly!

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Emailing in USA vs. Other Countries

By Kelly LangeAug 24, 2016 5:36:16 PM Email Marketing

If you’re in charge with email marketing for your company and are located in the United States, you should be familiar with the CAN-SPAM Act. The main takeaways from CAN-SPAM are fairly logical: no false or misleading header information or deceptive subject lines, identify the email as a marketing message, allow for opt-outs, et cetera. You can read the full policy here. However, one unique factor about CAN-SPAM is that technically, and we at Longstreet don’t endorse this, you can send emails without explicit opt-ins, as long as an option to opt-out is provided.

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Email Word of the Week: Click Rate

By Daniel WaltzerAug 22, 2016 3:47:18 PM Email Marketing, Word of the Week

If we want to get mathematical about it, the formula below represents a click rate, often referred to as the click-through-rate, or CTR:

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Automation Spotlight: Abandoned Cart

By Kelly LangeAug 17, 2016 1:34:24 PM Email Marketing, Abandoned Cart, Automations

Welcome to our latest blog series, in which we go through types of Automations one-by-one in the least boring manner possible. Hold on tightly!

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Automation Spotlight: Related Purchase

By Elyse AlbertAug 15, 2016 4:42:50 PM Email Marketing, Automations

Welcome to a new blog series, in which we go through types of Automations one-by-one in the least boring manner possible. Hold on tightly!

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Email Don’ts: Don’t Email Daily

By Elyse AlbertAug 12, 2016 1:30:00 PM Email Marketing, Email Don'ts

Have you ever been tempted to, or do you currently, send out a daily newsletter? We’re here to convince you not to do that with few exceptions, but first, let’s do an exercise. Raise your hand if you’re signed up for a company’s newsletter and you get an email from them Every. Single. Day. Now keep your hand raised if you open that email every day. Now keep your hand up if you buy from this company more than once per week. If you kept your hand up, you are in the VAST minority. Let’s face it; who’s reading content from the same company every day, let alone converting from it? Of course, there are notable exceptions, particularly in the media and business worlds. But with e-commerce shops, restaurants, and other B2C businesses, unless you truly have unique content offerings to share and crazy-high engagement rates (say, 50% or more open rates on frequent emails), don’t email daily.

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Automation Spotlight: E-Receipt

By Kelly LangeAug 10, 2016 1:30:00 PM Email Marketing, Automations

Welcome to our latest blog series, in which we go through types of Automations one-by-one in the least boring manner possible. Hold on tightly!

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Email Word of the Week: Open Rate

By Elyse AlbertAug 8, 2016 1:30:00 PM Email Marketing, Word of the Week

Open rates, sometimes shortened to “Opens,” are important to email marketers for good reason. Evaluating open rates is an easy way to benchmark email performance compared to industry standards as well as over time as your list grows. Open rates going down? Something’s gotta give. Open rates going up? You’re crushing the email game.

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What the heck is an email automation?

By Daniel WaltzerAug 5, 2016 1:30:00 PM Email Marketing, Automations

“Automation” is a word that’s thrown around regularly in the digital marketing world. Traditionally, marketing automation tools were designed for B2B businesses to nurture and convert leads using automated email workflows. Recently, however, the focus has shifted to B2C businesses - particularly eCommerce ones - and ways that business owners can use customer actions (and inactions) to trigger email campaigns.

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Longstreet HQ Recap

By Elyse AlbertAug 3, 2016 1:30:00 PM Longstreet Solutions

Welcome to the next post in our new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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Email Word of the Week: Automation

By Kelly LangeAug 1, 2016 1:30:00 PM Email Marketing, Word of the Week

In digital marketing, especially email marketing, the chance for human error is high. Wouldn’t it be nice to reduce that risk and let something else take over? That’s where automation comes in. Here are 6 things that automating your email marketing can help with:

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