Fall has finally arrived and we couldn’t be more ready to cozy up in the cooler weather and take a nice, long scroll through our inboxes. A new season means a whole new batch of marketing emails to draw inspiration from. Take a look at some of our favorites from the month of September.
This week’s face-off is between two Silicon Valley superpowers, Uber and Lyft. Although these companies operate in the same space, most people seem to strongly prefer one or the other. Ah, the power of a brand. Let’s take a look at a couple of emails to compare.
As email marketers, it’s imperative to know the laws that come along with entering thousands of people’s inboxes. One of the primary rules is that you must provide an opt-out option in every email. This is usually accomplished by simply adding an unsubscribe link at the bottom of your email templates.
We’ve written extensively about different email automations you can implement, most of which are focused on pretty heavily on the immediate upsell. The customer service email is a little different, however. While the ultimate goal is still to establish and maintain a long-term buying relationship with an existing customer, the content of the email is less about instant action and more about building trust and rapport with your customer. This post will focus on these emails, in particular, the “thank you” email and the “apology email.”
Personalized content is one great way to connect with your customer base. But when you have tens of thousands of email addresses, it seems a little daunting to keep up with those personalized touches. Here are a few ways that you can achieve some personalization in your email marketing campaigns without breaking a sweat.
Buying a list of emails ripe for the marketing certainly has an appeal to it. Hand-picked email addresses of people who meet certain criteria that perfectly represent your business’ target demographic?! Score. Targeting them through email, one of the most successful digital media? Perfection. Why wouldn’t you buy a vetted, legitimate list of email addresses? Well, simply put, because those people didn’t request to receive emails from you.
Welcome to the next post in our new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.
Hear that? That’s the sound of us opening an enormous can of worms. We could talk for DAYS about opt-ins, opt-outs, rules surrounding them, legalities across the world, and best practices (Yeah, we’re super cool. Come hang out?), but this article is meant to be merely a short overview of what the term opt-in means when you see it pop up in the course of your email marketing. So we’ll restrain ourselves, try to keep the lid on that can as much as possible, and stick to the basics here, and for the sake of ease, we will only be referring to rules and laws in the United States.
eCommerce shop owners often look at email automation as a means to sell new or related products to existing customers. As we’ve touched on before, both are great ways to increase sales. However, another, often overlooked opportunity exists: replenishment emails. Also referred to as “reorder emails,” these campaigns are designed to alert customers when it’s time to repurchase a product that may be expiring or used up. In order to send effective replenishment emails, there are a few key considerations, which we’ve outlined for you below.
Bounce rate, also referred to as bounce, bounces, and hard and soft bounces, is an important figure to review in email analytics. It refers to the number of emails rejected by recipient servers, but what it really represents is the quality of a few key elements of your email marketing- namely, your lists and the size of your emails.
When starting up a new email marketing program, it’s important to make sure all your ducks are in a row before hitting the send button. ISPs (like Gmail or Yahoo) are sticklers when it comes to spam, as they should be. Unfortunately, companies that are perfectly innocent can have sending domains that get flagged as spam because of the strict criteria. This may be because you are trying to send from a Gmail address. Here’s the problem with that.
Once you get the hang of setting up automated email campaigns, it’s easy to sit back and watch the customers roll in. That said, depending on the content of your automations, it’s a good idea to update the designs and copy once in awhile to keep things fresh. Nobody wants to receive the same exact email time and again. Emails may become less effective after some time, and customers could perceive you as lazy or uncaring.