It can be hard to find time to go through your inbox and take note of what brands are doing in the world of email marketing. That’s where we come in! Check out some of the best of what October emails had to offer.
When you hear ‘product review automation,’ you might think “huh?”. In fact, these automations are one of the best ways to re-engage customers, as many companies in hospitality world already know. Think about it: hotels and airlines regularly follow-up after stays and flights, asking how you enjoyed them, and many restaurant reservation tools do the same. Further, spas and gyms often solicit feedback, and savvy sellers on Etsy and Amazon request reviews. If you run an online business, you should be doing the same.
There’s a big misconception that e-commerce businesses always need to offer discounts, freebies, or other incentives in their email marketing campaigns to get customers to convert. While it’s great to have a regular calendar of promotions to reward customers for their loyalty, that’s not always the case. Emails can be just as effective with compelling content and an eye-catching design.
Now that we’ve gone over the importance of sending birthday emails to your customers, it’s time for a battle royale. Let’s take a look at a few birthday emails we received from notable companies and see what worked and what fell short.
Customer feedback is priceless to any business. Yelp is a behemoth of customer reviews, and their success is due almost solely to the power of the customer’s voice. Testimonials build credibility and highlight the benefits of your products without an in-your-face sales pitch. Numbers and information are useful, but at the end of the day, customers want to know how your product will benefit them. Your existing customers are the best source of information when it comes to providing that.
First things first, we need to clear up some grammatical confusion: more than one call-to-action = calls-to-action...just like brothers-in-law or attorneys general. Now, we’re going add the caveat that abbreviating calls-to-action as CTAs is A-OK, because, well, “CsTA” just looks plain weird.
Everyone likes to feel special on their birthday. From eating cake to opening gifts, birthdays are generally celebratory. So how can your business join in on the fun? Cue the automated birthday email. With 179% higher unique click rates than normal promotional emails, birthday messages are almost guaranteed conversion success. They are also a great- and easy- way to enhance your customer relationships.
Ever take a stroll through your spam inbox? It can be pretty illuminating. You’ve probably got your run-of-the-mill prescription drug offers, money requests from Nigerian princes, and possibly some deals on miracle anatomical enhancement tools if you’re lucky, but you may also have a fair amount of innocuous mail that should have made it to your regular inbox. For legitimate marketers, spam filters can be a big burden, any emails of yours that go to spam boxes won’t result in opens, clicks, or purchases. Meanwhile, they can also damage your long-term reputation as an emailer and perpetuate more spam box placement. So don’t send spammy subject lines!
Conversions are pretty simple; someone opens your email, clicks through, and then does what you ask them to do. Most often, conversions are purchases; however, every business is different -- every email’s intention is different -- so it’s important that you don’t think about conversions as only sales.
For quite some time now, this has been a major achilles heel for email marketers:
Email is getting increasingly more personal because of new technologies that supply marketers with an abundance of information on each subscriber. Thanks to this information, businesses can send super targeted messages with content based on past purchase and web history, geographic location, socioeconomic status, and the list goes on. The simplest way to implement said personalization is with merge tags, also known as personalization fields or personalization tags.