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Longstreet HQ Recap

By Elyse AlbertDec 30, 2016 11:00:00 AM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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Automation Spotlight: Welcome Series

By Kelly LangeDec 28, 2016 11:00:00 AM Automations

First impressions can make or break a relationship. If you want lifelong customers, then you need to hook them straight from the get-go. Chances are that brand new email subscribers will be some of the most engaged recipients on your list - think 50-60% open rates. While your regularly scheduled content may be great, it is likely that the majority of what you send out is geared towards people who are already familiar with your brand. New subscribers need a little more introduction in order to really get comfortable. That’s where an automated series of welcome emails comes in.

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November's Best Emails

By Elyse AlbertDec 26, 2016 11:00:00 AM Holidays

Sure, it's almost the end of December, but November produced some great emails that we still wanted to share with you. With so many promotions flooding your inbox this season, we picked out some of our favorites so you don’t have to.

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What to Expect from Holiday Emails

By Kelly LangeDec 23, 2016 10:00:00 AM Holidays

 

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Black Friday/Cyber Monday Recap

By Elyse AlbertDec 21, 2016 10:00:00 AM eCommerce, Holidays

Black Friday/Cyber Monday Recap

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Holiday Emails & Series You Need: Deep Cuts

By Elyse AlbertDec 19, 2016 10:00:00 AM Holidays

 

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How to Make the Most of National Free Shipping Day

By Kelly LangeDec 16, 2016 10:00:00 AM eCommerce, Holidays

 

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Longstreet HQ Recap

By Elyse AlbertDec 14, 2016 7:00:00 PM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our goings on.

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What to Expect From Your Black Friday/Cyber Monday Reports

Hopefully the dust has settled from the Black Friday/Cyber Monday madness, you’ve fulfilled your orders, and now you’re ready to review your email marketing performance. Earlier this year, we published a two-part series on how to read your campaign reports (here’s where you can find part 1 and part 2), but major marketing days like Black Friday and Cyber Monday often produce some wonky results, so here’s what you should expect when reviewing your reports:

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Email Designs and Campaigns We're Thankful For

By Kelly LangeDec 7, 2016 4:04:00 PM Email Marketing, Template Designs

Thanksgiving has come and gone, along with hoards of holiday-themed marketing messages trying to get people to do what we do best- consume. Whether you were consuming questionable amounts of food or shopping seasonal sales, we all have something to be thankful for. We’re giving thanks for these great emails, which held our attention and didn’t clutter our inboxes.

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Email Don’ts: Don’t Bombard Unresponsive Customers

By Elyse AlbertDec 5, 2016 4:50:44 PM Email Marketing, Email Don'ts

At first glance, the concept might seem simple: don’t bombard people who are unresponsive. If you called someone and left five voicemails they never returned, you probably wouldn’t keep calling. So why would you keep emailing someone who routinely doesn’t respond? I know, email marketing is not as simple as a personal voicemail; you might think it can’t hurt, and why not try to reach them with your marketing efforts? Here’s why you shouldn’t email subscribers who don’t engage, and what you can do to be sure you’re not making a mistake or acting in haste.

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