Editor’s Note: Welcome to a new series corralling the best in email design from our graphic design team here at Longstreet. Let us know what you’d like to learn!
Etsy and Amazon: two e-commerce giants with two very different strategies. These two companies could have very similar email strategies, but as you’ll see, in practice, they couldn’t be more different. Let’s start with Amazon.
You read our recent article on why you need user-generated content in your email marketing, right? If you’re anything like us, when you first heard about user-generated content, you thought it would be great to implement in your marketing if only you actually had pre-existing user-generated content to work with. Below are a few simple steps you can take to start an engine of user-generated content.
OK, technically we should call this post “words” of the week, but for the sake of consistency...you see what we’re getting at.
As a marketer, you’ve probably heard about the need to be ‘authentic’ in your communications. It’s important to resonate with your audience and feel like a natural extension of their routine, whether it’s scrolling Instagram or listening to the radio. Besides, people love making fun of brands who try too hard in their marketing campaigns. Bae? On fleek? Just say no. One of the best ways to be authentic is to let your customers do the talking for you. This is where user-generated content comes in.
It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!