We’re closing out another month, which means it’s time to round up the best emails from the last few weeks. We’ve got GIFs, product recommendations, and a whole lot more, so get ready for a look at some of February’s best emails.
For this next post in our Email Olympics series, we’ll take a look at two luxury department stores: Nordstrom and Neiman Marcus. Both companies target a similar demographic, offer a wide range of designer products, and have strong online and brick-and-mortar presences. So, how do they stack up when it comes to email?
A new month means it’s time for another “Best of the Best” recap, and today, we’re going to dive into some of January’s best emails.
OK, technically we should call this post “words” of the week, but for the sake of consistency...you see what we’re getting at.
Hopefully the dust has settled from the Black Friday/Cyber Monday madness, you’ve fulfilled your orders, and now you’re ready to review your email marketing performance. Earlier this year, we published a two-part series on how to read your campaign reports (here’s where you can find part 1 and part 2), but major marketing days like Black Friday and Cyber Monday often produce some wonky results, so here’s what you should expect when reviewing your reports:
The holiday season is a-coming, which means PSLs, eggnog, slightly suggestive renditions of otherwise family-friendly Christmas tunes, and (hopefully) an increase in website traffic. Before the holiday rush, we recommend taking some time to prep your website for the hap-happiest season of allllll.
We’re headed into that time of year when everyone starts feeling a little more joyful. Thanksgiving is almost here, which means food, family, and football -- oh, and one more thing: emails. Lots and lots of emails. Because the holiday marketing season, which kicks off with Thanksgiving, Black Friday, and Cyber Monday, is an incredibly loud time for marketers, it’s important to put serious thought behind your upcoming email campaigns. In this post, we’ll share a few tips to help make your emails more effective as Thanksgiving approaches.
When it comes to designing beautiful emails, the struggle is real, for novices and gurus alike. Unless you’ve got a full-time designer on staff, it’s safe to assume that creating and editing templates accounts for a majority of the time that you spend on email marketing. The good news is that you are not alone. Our designers also spend a tremendous amount of time creating thousands of email templates each year, so we thought it’d be a good idea to share some of our favorite design hacks with you.
First things first, we need to clear up some grammatical confusion: more than one call-to-action = calls-to-action...just like brothers-in-law or attorneys general. Now, we’re going add the caveat that abbreviating calls-to-action as CTAs is A-OK, because, well, “CsTA” just looks plain weird.
Conversions are pretty simple; someone opens your email, clicks through, and then does what you ask them to do. Most often, conversions are purchases; however, every business is different -- every email’s intention is different -- so it’s important that you don’t think about conversions as only sales.