For quite some time now, this has been a major achilles heel for email marketers:
We’ve written extensively about different email automations you can implement, most of which are focused on pretty heavily on the immediate upsell. The customer service email is a little different, however. While the ultimate goal is still to establish and maintain a long-term buying relationship with an existing customer, the content of the email is less about instant action and more about building trust and rapport with your customer. This post will focus on these emails, in particular, the “thank you” email and the “apology email.”
eCommerce shop owners often look at email automation as a means to sell new or related products to existing customers. As we’ve touched on before, both are great ways to increase sales. However, another, often overlooked opportunity exists: replenishment emails. Also referred to as “reorder emails,” these campaigns are designed to alert customers when it’s time to repurchase a product that may be expiring or used up. In order to send effective replenishment emails, there are a few key considerations, which we’ve outlined for you below.
While both brands are owned by parent company Williams-Sonoma, we still wanted the two companies to face off in our latest edition of Email Olympics. Just as we did in our first post in this series (Spirit Airlines vs. Frontier Airlines), we’ll start by evaluating the basics:
If we want to get mathematical about it, the formula below represents a click rate, often referred to as the click-through-rate, or CTR:
“Automation” is a word that’s thrown around regularly in the digital marketing world. Traditionally, marketing automation tools were designed for B2B businesses to nurture and convert leads using automated email workflows. Recently, however, the focus has shifted to B2C businesses - particularly eCommerce ones - and ways that business owners can use customer actions (and inactions) to trigger email campaigns.
For the first matchup in our Email Olympics series, we present a showdown between two budget airlines: Spirit and Frontier.
E-COMMERCE SHOWDOWN: SHOPIFY VS. BIGCOMMERCE
We love working with companies in different industries to plan, build, and execute Intelligent Email campaigns. However, before many of these businesses were our clients, they were doing their email marketing on their own, and, regardless of market or industry, they all had similar questions for us. Below is a list of the top five most frequently asked questions (in no particular order) that we’ve come across here at Longstreet:
A question that we get frequently is, “How can I get more email subscribers?” At the beginning of the year, we shared 6 foolproof ways to get more subscribers, which highlighted strategies for growing your database. In today’s post, we’ll circle back to some of those strategies with a focus on how to execute them successfully on social media.