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Elyse Albert

Recent Posts

Email Don’ts: Don’t Just Sell

By Elyse AlbertMar 6, 2017 1:32:53 PM Email Don'ts

Editor’s Note: Sometimes, a little tough love is necessary. Thus, we bring you ‘Email Don’ts,’ a recurring series on Email Marketing No-Nos. On today’s episode: Don’t Just Sell.

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Should You Work with an Email Agency?

By Elyse AlbertFeb 20, 2017 12:50:14 PM Email Marketing

We get it; working with an agency takes money, time, and a willingness to take risks, and it’s not for every business. If you’re deliberating working with an agency on your email marketing, the following are some questions you should ask yourself.

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Longstreet HQ Recap

By Elyse AlbertFeb 15, 2017 5:55:11 PM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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Email Olympics: Amazon vs Etsy

By Elyse AlbertJan 27, 2017 11:00:00 AM Email Olympics

Etsy and Amazon: two e-commerce giants with two very different strategies. These two companies could have very similar email strategies, but as you’ll see, in practice, they couldn’t be more different. Let’s start with Amazon.

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How to Get User-Generated Content

You read our recent article on why you need user-generated content in your email marketing, right? If you’re anything like us, when you first heard about user-generated content, you thought it would be great to implement in your marketing if only you actually had pre-existing user-generated content to work with. Below are a few simple steps you can take to start an engine of user-generated content.

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Why You Need User-Generated Content in your Emails

As a marketer, you’ve probably heard about the need to be ‘authentic’ in your communications. It’s important to resonate with your audience and feel like a natural extension of their routine, whether it’s scrolling Instagram or listening to the radio. Besides, people love making fun of brands who try too hard in their marketing campaigns. Bae? On fleek? Just say no. One of the best ways to be authentic is to let your customers do the talking for you. This is where user-generated content comes in.

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2017 Email Resolutions

By Elyse AlbertJan 13, 2017 5:39:38 PM Email Marketing, HTML Code, Longstreet Solutions

It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!

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Longstreet HQ Recap

By Elyse AlbertDec 30, 2016 11:00:00 AM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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November's Best Emails

By Elyse AlbertDec 26, 2016 11:00:00 AM Holidays

Sure, it's almost the end of December, but November produced some great emails that we still wanted to share with you. With so many promotions flooding your inbox this season, we picked out some of our favorites so you don’t have to.

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Black Friday/Cyber Monday Recap

By Elyse AlbertDec 21, 2016 10:00:00 AM eCommerce, Holidays

Black Friday/Cyber Monday Recap

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