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Elyse Albert

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Holiday Emails & Series You Need: Deep Cuts

By Elyse AlbertDec 19, 2016 10:00:00 AM Holidays

 

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Longstreet HQ Recap

By Elyse AlbertDec 14, 2016 7:00:00 PM Longstreet Solutions

Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our goings on.

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Email Don’ts: Don’t Bombard Unresponsive Customers

By Elyse AlbertDec 5, 2016 4:50:44 PM Email Marketing, Email Don'ts

At first glance, the concept might seem simple: don’t bombard people who are unresponsive. If you called someone and left five voicemails they never returned, you probably wouldn’t keep calling. So why would you keep emailing someone who routinely doesn’t respond? I know, email marketing is not as simple as a personal voicemail; you might think it can’t hurt, and why not try to reach them with your marketing efforts? Here’s why you shouldn’t email subscribers who don’t engage, and what you can do to be sure you’re not making a mistake or acting in haste.

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The Official Roundup of Important Holiday Automations

By Elyse AlbertNov 28, 2016 4:59:31 PM Email Marketing, Automations, Holidays

Have we mentioned that holidays are coming?! Not sure if you’ve heard, but they are. Holidays mean increased sales and we all know that the best way to get increased sales is through email marketing, so why not put some of that on autopilot? Here’s the list you need to be checking twice before December 25th:

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Your Black Friday Email Checklist

By Elyse AlbertNov 9, 2016 2:27:00 PM Email Marketing, Holidays

Because Holidays Are Coming.

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Longstreet HQ Recap

By Elyse AlbertNov 7, 2016 5:01:12 PM Longstreet Solutions

Welcome to the next post in our new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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Automation Spotlight: Request Product Review

By Elyse AlbertOct 28, 2016 1:30:00 PM Email Marketing, Automations

When you hear ‘product review automation,’ you might think “huh?”. In fact, these automations are one of the best ways to re-engage customers, as many companies in hospitality world already know. Think about it: hotels and airlines regularly follow-up after stays and flights, asking how you enjoyed them, and many restaurant reservation tools do the same. Further, spas and gyms often solicit feedback, and savvy sellers on Etsy and Amazon request reviews. If you run an online business, you should be doing the same.

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Email Don’ts: Don’t Send Spammy Subject L!nE$!

By Elyse AlbertOct 12, 2016 5:07:53 PM Email Marketing, Email Don'ts

Ever take a stroll through your spam inbox? It can be pretty illuminating. You’ve probably got your run-of-the-mill prescription drug offers, money requests from Nigerian princes, and possibly some deals on miracle anatomical enhancement tools if you’re lucky, but you may also have a fair amount of innocuous mail that should have made it to your regular inbox. For legitimate marketers, spam filters can be a big burden, any emails of yours that go to spam boxes won’t result in opens, clicks, or purchases. Meanwhile, they can also damage your long-term reputation as an emailer and perpetuate more spam box placement. So don’t send spammy subject lines!

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Longstreet HQ Recap

By Elyse AlbertOct 3, 2016 10:43:00 AM Longstreet Solutions

Welcome to the next post in our new monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.

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Email Don’ts: Don’t Buy An Email List

By Elyse AlbertSep 16, 2016 4:19:59 PM Subscriber Lists, Email Don'ts

Buying a list of emails ripe for the marketing certainly has an appeal to it. Hand-picked email addresses of people who meet certain criteria that perfectly represent your business’ target demographic?! Score. Targeting them through email, one of the most successful digital media? Perfection. Why wouldn’t you buy a vetted, legitimate list of email addresses? Well, simply put, because those people didn’t request to receive emails from you.

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