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Kelly Lange

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Automation Spotlight: Welcome Series

By Kelly LangeDec 28, 2016 11:00:00 AM Automations

First impressions can make or break a relationship. If you want lifelong customers, then you need to hook them straight from the get-go. Chances are that brand new email subscribers will be some of the most engaged recipients on your list - think 50-60% open rates. While your regularly scheduled content may be great, it is likely that the majority of what you send out is geared towards people who are already familiar with your brand. New subscribers need a little more introduction in order to really get comfortable. That’s where an automated series of welcome emails comes in.

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What to Expect from Holiday Emails

By Kelly LangeDec 23, 2016 10:00:00 AM Holidays

 

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How to Make the Most of National Free Shipping Day

By Kelly LangeDec 16, 2016 10:00:00 AM eCommerce, Holidays

 

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Email Designs and Campaigns We're Thankful For

By Kelly LangeDec 7, 2016 4:04:00 PM Email Marketing, Template Designs

Thanksgiving has come and gone, along with hoards of holiday-themed marketing messages trying to get people to do what we do best- consume. Whether you were consuming questionable amounts of food or shopping seasonal sales, we all have something to be thankful for. We’re giving thanks for these great emails, which held our attention and didn’t clutter our inboxes.

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Email Olympics: Williams Sonoma vs. Sur La Table

By Kelly LangeNov 25, 2016 1:41:00 PM Email Marketing, Email Olympics

It’s time for the cutthroat competition between two luxury kitchenware and home furnishings brands- Williams Sonoma and Sur La Table. As the holiday season arrives, stores will be bombarded with eager shoppers. Let’s see how these two retailers are prepared to keep up with and capitalize on the craziness by examining some of their email marketing campaigns.

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Holiday Photography You Need for Email

By Kelly LangeNov 23, 2016 1:16:00 PM Email Marketing, Holidays

The holiday season is filled with family, food, festivities, and….shopping. As the busiest retail days of the year approach, it’s imperative that you prepare your email marketing campaigns in order to take advantage of zealous consumers. Cue holiday-themed campaigns.

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Send the Best Cyber Monday Emails

By Kelly LangeNov 21, 2016 1:30:00 PM Email Marketing, Holidays

The sales are coming! Is your business ready for the onslaught of online shoppers during the holiday season? Get your email marketing campaigns prepared now, so you can sit back and watch the purchases roll in on and after Turkey Day. Here are Longstreet Solutions’ tips for sending effective Cyber Monday emails.

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B2B vs. B2C Email Marketing

By Kelly LangeNov 16, 2016 6:10:54 PM Email Marketing

Whether you’re business-facing or consumer-facing, the overall purpose of email marketing is to keep your business at the forefront of your subscribers’ minds. There are several ways in which email marketing principles are the same, no matter who your subscribers are. For example, in order to build trust and rapport with customers, your emails should always address questions and concerns before they arise. They also should contain relevant and interesting content for your consumers. And results? You know you always need to track them over time. That said, there are some important differences between B2B and B2C email marketing, and these differences should play no small role in your email strategies. Let’s get into them.

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Email Word of the Week: Blacklist

By Kelly LangeNov 14, 2016 5:28:52 PM Email Marketing

Why do blacklists exist? About 90% of all email sent worldwide is considered spam. Since it costs ISPs like Outlook and Gmail money to store messages on their servers, they need to have some way of sorting through the masses. If your IP address fails to meet the criteria required to pass as a legitimate email sender, you will be officially blacklisted and your emails won’t be let through.

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Email Don'ts: Use Too Many CTAs

By Kelly LangeNov 4, 2016 1:45:20 PM Template Designs, Email Don'ts

By now, you know that any email design needs to incorporate CTAs in order for it to successfully garner conversions. However, CTA formats and quantity can vary widely across emails. How many CTAs should you include per email? We say the fewer the better. Simplify where possible.

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