Black Friday/Cyber Monday Recap


Black Friday/Cyber Monday Recap

We might have mentioned the importance of holiday promotions, including Black Friday and Cyber Monday, a handful of times on this blog. We gave you tips for emailing, for setting up series, and even photography and website preparation tips. So let’s see: how did email marketing go down for these important retail events?


Facts and Figures

People got a lot of emails: Mailchimp sent 1.5 billion and 1.4 billion emails out on Black Friday and Cyber Monday respectively, and people received 50% more emails on Black Friday compared with the previous Friday, and 68% more emails on Cyber Monday compared to the previous Monday.

Deals were offered: 62% of emails across the two days contained promotions, with discounts averaging 38% off on Black Friday and 36% off on Cyber Monday.

Consumers dropped dough: On Black Friday, online sales surpassed $3.3 billion, nearly equaling Cyber Monday’s $3.45 billion in sales.

Mobile shopping is real: Mobile visits accounted for nearly half of the website visits on Black Friday and Cyber Monday, more than half of email opens on both holidays, and more than 30% of revenues. Interestingly, mobile average order values are lower than tablet or desktop AOVs.

More people shopped online than in stores: Reinforcing the fact that e-commerce is king, and email marketing is the most effective way to reach customers.

Some of our favorite designs

 A big trend in email marketing these days is GIFs galore, and the Black Friday/Cyber Monday gifs were very clever.

This Cyber Monday detected design from Nasty Gal stood out.

System warning: Sale level critical

Click here to view the full email.

As did this eye-catching (haha) design from J.Crew:

Click here to view the full email.

And how about this Palm Springs meets neon look from Bloomingdales?


Click here to view the full email.


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