Email Olympics: Birthday Messages

Email Olympics: Birthday Messages

Now that we’ve gone over the importance of sending birthday emails to your customers, it’s time for a battle royale. Let’s take a look at a few birthday emails we received from notable companies and see what worked and what fell short.

Dunkin’ Donuts:

Subject: FREE Beverage on Your Birthday, From Us


This email from Dunkin’ Donuts pretty much hits the nail on the head when it comes to birthday email requirements- free gift, simple design, and a friendly message. By adding the QR code right in the body of the email, customers don’t even have to leave the email to claim their drink.


Subject: Happy Birthday! The next one's on us.




Much like Dunkin’ Donuts, Starbucks sticks with what they know people want on their birthdays- free stuff + discounts. The copy at the very top of the email mentioning that there is a ‘free drink waiting for you’ is reason enough to make someone scroll down, which helps make up for the lack of CTA above the fold. Since many avid Starbucks customers already use the mobile app, they make it as simple as possible for people by already loading the offer to their account. Because they know people have already scrolled down, Starbucks takes advantage of the opportunity and also throws in a discount code as the icing on top of the cake.

Old Navy:

Subject: How's that cake, Adriana? Here's a b-day gift on us.




From the personalized subject line to the fun GIF, Old Navy really does a good job of making the customer feel special on their birthday. By having both redemption options in the email, the work is taken off the customer’s back, and minimal effort is required to claim the birthday gift.

And the winner is…

Dunkin’ Donuts. Although the overall design may not be the most aesthetically appealing out of these three, they managed to keep the important information right at the top of the email. All the customer has to do is pull up the message on his or her phone and voilà. DDPerks, indeed!

Start sending your subscribers birthday emails with Longstreet’s help. Get in touch here.

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