This week’s face-off is between two Silicon Valley superpowers, Uber and Lyft. Although these companies operate in the same space, most people seem to strongly prefer one or the other. Ah, the power of a brand. Let’s take a look at a couple of emails to compare.
As far as receipt emails go, there’s hardly any difference between the two companies aside from Lyft placing more focus on the driver. This may help them create a more personal, friendly customer relationship.
At the end of the day, both Uber and Lyft know that what customers really want is a quick, safe, and cost-effective mode of transportation. Uber is a master at sending sweet discounts around peak times, for example during back-to-school season. As for Lyft? Well, they do the same thing.
Both companies choose extremely simplistic designs, drawing the main focus to a single, brightly-colored CTA. Lyft spices things up by throwing in a few more design items like this GIF, but overall they tend to stick to a short and sweet message. Below are a couple more examples with a few more design elements. While Lyft’s email is primarily about safety, they stick with a comedic tone in order to continue with an excellent customer relationship. Uber also lightens up the tone with a message about kittens as well as keeping customers engaged with the use of a hashtag.
And the winner is…
We have a tie. Because these companies send such similar messages and designs, it’s hard to objectively pick between the two by going off their emails only. You’ll probably favor one or the other simply depending on the number of available drivers around your location. We’ll have to stay tuned as these companies grow to see where they take their email marketing.
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