Longstreet Labs Blog

The 5 most useful (but not sexy) free Wordpress plugins

Posted by Daniel Waltzer on Feb 20, 2018 8:00:00 AM

There are more than 75 million websites that currently use the Wordpress platform. This enormous penetration has led to both good and bad news for Wordpress users.

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Topics: Web Strategy, Wordpress

Single-Page vs. Multi-Page Websites

Posted by Daniel Waltzer on Feb 2, 2018 10:30:00 AM

In early 2013, a major shift towards single-page websites emerged. The single-page design allowed developers to incorporate big, beautiful images, video backgrounds, and fancy new features such as parallax scrolling. As with most web trends, businesses jumped on the single-page bandwagon and invested lots of time in money in redoing their sites to take advantage of the hottest thing since TLDs (nerd alert!). Today, however, we’ve seen a shift in preferences, and many companies are moving back to the good ‘ol multi-page layout. In this post, we’ll go over the pros and cons of each site layout.

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Topics: Web Strategy

5 Website Changes You Need to Make in 2018

Posted by Daniel Waltzer on Jan 17, 2018 1:45:00 PM

With the holidays behind us and 2018 in full swing, it’s time to shift your attention to sprucing up your website for the new year. This includes making both front- and back-end changes to improve your site’s attractiveness, competitiveness, and security. In this post, we’ll review five recommendations from our development team here at Longstreet Labs.

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Topics: Web Strategy

5 Questions to Ask When Hiring a Developer

Posted by Daniel Waltzer on Feb 28, 2017 10:05:00 AM
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Topics: Web Strategy, Wordpress

How to Get a Following From Your Website

Posted by Daniel Waltzer on Feb 2, 2017 3:00:00 PM

Most businesses design their websites with one goal in mind: generating sales. Obviously this is important, but something that’s often overlooked is how your website can be used to gain and grow a loyal following. Our team at Longstreet Solutions has blogged extensively about how to successfully market your products or services to your subscribers, but gaining subscribers starts with your website. In this post, we’ll review five easy ways that you can optimize your site to get a following.

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Topics: Web Strategy

What are Landing Pages?

Posted by Daniel Waltzer on Jan 23, 2017 12:09:45 PM

In a world filled with complex, multi-page websites, landing pages are designed to serve a simple purpose: provide an easy way to drive conversions. Typically, a visitor arrives at a landing page by clicking a link provided in a marketing campaign (i.e. email, paid search, social, etc.) asking the user to take further action.

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Topics: Web Strategy, Digital Marketing, eCommerce

Web Trends We’re Thankful For This Holiday Season

Posted by Daniel Waltzer on Dec 12, 2016 3:01:43 PM

2016 was a big year in the world of web development. We’ve seen major shifts in design standards, user-interactions, and cross-platform capabilities, all of which are intended to make the overall user experience more impressive. We could go on for hours about trends that we love, but here are a few that we’re especially thankful for.

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Topics: Web Strategy, Holidays

Get Your Website Ready For The Holidays

Posted by Daniel Waltzer on Nov 10, 2016 3:19:00 PM

The holiday season is a-coming, which means PSLs, eggnog, slightly suggestive renditions of otherwise family-friendly Christmas tunes, and (hopefully) an increase in website traffic. Before the holiday rush, we recommend taking some time to prep your website for the hap-happiest season of allllll.

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Topics: Web Strategy, Holidays

How to add swap space to your Linux server 

Posted by Daniel Waltzer on Nov 9, 2016 5:37:00 PM

Warning: This post is technical!

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Topics: Tutorials, AWS

4 Tips for streamlining your checkout process

Posted by Daniel Waltzer on Oct 26, 2016 1:05:00 PM

Ahh...the moment of truth! Your customer has loaded up her (virtual) shopping cart with all kinds of goodies, and now it’s time for checkout. Unfortunately, statistics show that she is more likely to abandon the checkout than to complete it. According to Shopify, nearly 68% of carts are abandoned, accounting for billions in lost sales each year. Of course, there’s no foolproof way to prevent customers from dropping off. However, streamlining your checkout process will undoubtedly encourage more completed sales, and to that we say: cha-ching!

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Topics: Checkout

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