With the holidays behind us and 2017 in full swing, it’s time to shift your attention to sprucing up your website for the new year. This includes making both front- and back-end changes to improve your site’s attractiveness, competitiveness, and security. In this post, we’ll review five recommendations from our development team here at Longstreet Labs.
Topics: Web Strategy
Most businesses design their websites with one goal in mind: generating sales. Obviously this is important, but something that’s often overlooked is how your website can be used to gain and grow a loyal following. Our team at Longstreet Solutions has blogged extensively about how to successfully market your products or services to your subscribers, but gaining subscribers starts with your website. In this post, we’ll review five easy ways that you can optimize your site to get a following.
Topics: Web Strategy
In a world filled with complex, multi-page websites, landing pages are designed to serve a simple purpose: provide an easy way to drive conversions. Typically, a visitor arrives at a landing page by clicking a link provided in a marketing campaign (i.e. email, paid search, social, etc.) asking the user to take further action.
2016 was a big year in the world of web development. We’ve seen major shifts in design standards, user-interactions, and cross-platform capabilities, all of which are intended to make the overall user experience more impressive. We could go on for hours about trends that we love, but here are a few that we’re especially thankful for.
The holiday season is a-coming, which means PSLs, eggnog, slightly suggestive renditions of otherwise family-friendly Christmas tunes, and (hopefully) an increase in website traffic. Before the holiday rush, we recommend taking some time to prep your website for the hap-happiest season of allllll.
Ahh...the moment of truth! Your customer has loaded up her (virtual) shopping cart with all kinds of goodies, and now it’s time for checkout. Unfortunately, statistics show that she is more likely to abandon the checkout than to complete it. According to Shopify, nearly 68% of carts are abandoned, accounting for billions in lost sales each year. Of course, there’s no foolproof way to prevent customers from dropping off. However, streamlining your checkout process will undoubtedly encourage more completed sales, and to that we say: cha-ching!
So, you're setting up a new website and you've got some basic coding skills. You know you want to use the Wordpress CMS to manage your site, and you've heard that Amazon Web Services (AWS) offers cloud servers that are inexpensive, scalable, and easy to maintain. You're ready to pull the trigger, but you don't know exactly where or how to start. Well, fear not! In this post, we'll talk you through a step-by-step process for setting up a server on AWS.