Longstreet Labs Blog

How to Get a Following From Your Website

Posted by Daniel Waltzer on Feb 2, 2017 3:00:00 PM

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Most businesses design their websites with one goal in mind: generating sales. Obviously this is important, but something that’s often overlooked is how your website can be used to gain and grow a loyal following. Our team at Longstreet Solutions has blogged extensively about how to successfully market your products or services to your subscribers, but gaining subscribers starts with your website. In this post, we’ll review five easy ways that you can optimize your site to get a following.

 

Email Promo Pop-Ups

Sure, you’ve got a newsletter signup widget somewhere on your website, but how about putting it directly in front of your website visitors? This might sound intrusive, but it’s pretty common practice now. Take a look at some of these great pop up designs, courtesy of justuno:

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Exit Intent Pop-Ups

The look and feel of exit intent pop-ups is almost identical to those of the promo pop ups above. However, the way in which they appear is completely different. Using a JavaScript snippet, your website can track where on the page a user’s mouse is and then display a popup when they move the mouse towards the “close tab” button. Take a look at the example below; it’s a great way to encourage email signups, even if the customer doesn’t finish the purchase.

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Landing Pages

Earlier this month, we wrote about different types of landing pages. If you’re linking to your website from social, consider using a landing page that promotes an offer in exchange for the user’s email address. Similar to exit intent popups, even if it doesn’t immediately lead to a conversion, you’ve now got additional, newly-engaged email subscribers.

 

Create a New Header

More often than not, a website’s email capture is located somewhere in the footer. Flip that logic upside down and put it in the header.

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Use a Slide-In Request Form

According to MadMimi, slide-in forms have higher conversion rates than other signup form types. A slide-in form appears after a user scrolls through a certain portion of the page (typically 70-80%) and stays visible (but unobtrusive) until it’s completed or “x-ed out.”

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Ultimately, it’s critical that you make it enticing and incredibly easy for visitors to convert to followers. If you need help implementing any of the suggestions in this post, just reach out and we’d be happy to help.

Topics: Web Strategy

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