Ahh...the moment of truth! Your customer has loaded up her (virtual) shopping cart with all kinds of goodies, and now it’s time for checkout. Unfortunately, statistics show that she is more likely to abandon the checkout than to complete it. According to Shopify, nearly 68% of carts are abandoned, accounting for billions in lost sales each year. Of course, there’s no foolproof way to prevent customers from dropping off. However, streamlining your checkout process will undoubtedly encourage more completed sales, and to that we say: cha-ching!