OK, technically we should call this post “words” of the week, but for the sake of consistency...you see what we’re getting at.
As a marketer, you’ve probably heard about the need to be ‘authentic’ in your communications. It’s important to resonate with your audience and feel like a natural extension of their routine, whether it’s scrolling Instagram or listening to the radio. Besides, people love making fun of brands who try too hard in their marketing campaigns. Bae? On fleek? Just say no. One of the best ways to be authentic is to let your customers do the talking for you. This is where user-generated content comes in.
It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!
Welcome to the next post in our monthly series, Longstreet HQ Recap! As a constantly evolving company, we figured it’s time we let you peek into the world of Longstreet Solutions and our ongoings.
First impressions can make or break a relationship. If you want lifelong customers, then you need to hook them straight from the get-go. Chances are that brand new email subscribers will be some of the most engaged recipients on your list - think 50-60% open rates. While your regularly scheduled content may be great, it is likely that the majority of what you send out is geared towards people who are already familiar with your brand. New subscribers need a little more introduction in order to really get comfortable. That’s where an automated series of welcome emails comes in.
Sure, it's almost the end of December, but November produced some great emails that we still wanted to share with you. With so many promotions flooding your inbox this season, we picked out some of our favorites so you don’t have to.