Welcome to our latest blog series, in which we go through types of Automations one-by-one in the least boring manner possible. Hold on tightly!
First impressions can make or break a relationship. If you want lifelong customers, then you need to hook them straight from the get-go. Chances are that brand new email subscribers will be some of the most engaged recipients on your list - think 50-60% open rates. While your regularly scheduled content may be great, it is likely that the majority of what you send out is geared towards people who are already familiar with your brand. New subscribers need a little more introduction in order to really get comfortable. That’s where an automated series of welcome emails comes in.
Have we mentioned that holidays are coming?! Not sure if you’ve heard, but they are. Holidays mean increased sales and we all know that the best way to get increased sales is through email marketing, so why not put some of that on autopilot? Here’s the list you need to be checking twice before December 25th:
When you hear ‘product review automation,’ you might think “huh?”. In fact, these automations are one of the best ways to re-engage customers, as many companies in hospitality world already know. Think about it: hotels and airlines regularly follow-up after stays and flights, asking how you enjoyed them, and many restaurant reservation tools do the same. Further, spas and gyms often solicit feedback, and savvy sellers on Etsy and Amazon request reviews. If you run an online business, you should be doing the same.
Now that we’ve gone over the importance of sending birthday emails to your customers, it’s time for a battle royale. Let’s take a look at a few birthday emails we received from notable companies and see what worked and what fell short.
Everyone likes to feel special on their birthday. From eating cake to opening gifts, birthdays are generally celebratory. So how can your business join in on the fun? Cue the automated birthday email. With 179% higher unique click rates than normal promotional emails, birthday messages are almost guaranteed conversion success. They are also a great- and easy- way to enhance your customer relationships.
We’ve written extensively about different email automations you can implement, most of which are focused on pretty heavily on the immediate upsell. The customer service email is a little different, however. While the ultimate goal is still to establish and maintain a long-term buying relationship with an existing customer, the content of the email is less about instant action and more about building trust and rapport with your customer. This post will focus on these emails, in particular, the “thank you” email and the “apology email.”
eCommerce shop owners often look at email automation as a means to sell new or related products to existing customers. As we’ve touched on before, both are great ways to increase sales. However, another, often overlooked opportunity exists: replenishment emails. Also referred to as “reorder emails,” these campaigns are designed to alert customers when it’s time to repurchase a product that may be expiring or used up. In order to send effective replenishment emails, there are a few key considerations, which we’ve outlined for you below.
Once you get the hang of setting up automated email campaigns, it’s easy to sit back and watch the customers roll in. That said, depending on the content of your automations, it’s a good idea to update the designs and copy once in awhile to keep things fresh. Nobody wants to receive the same exact email time and again. Emails may become less effective after some time, and customers could perceive you as lazy or uncaring.