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February’s Best Emails

By Daniel WaltzerFeb 27, 2017 5:18:41 PM Email Marketing

We’re closing out another month, which means it’s time to round up the best emails from the last few weeks. We’ve got GIFs, product recommendations, and a whole lot more, so get ready for a look at some of February’s best emails.

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Should You Work with an Email Agency?

By Elyse AlbertFeb 20, 2017 12:50:14 PM Email Marketing

We get it; working with an agency takes money, time, and a willingness to take risks, and it’s not for every business. If you’re deliberating working with an agency on your email marketing, the following are some questions you should ask yourself.

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The “Perfect” Email Design, Part 2: Deep Cuts

By Jordan ConnerFeb 8, 2017 10:00:00 AM Email Marketing

Now that we’ve covered the basics of email layout, it’s time to dive into other design elements that make up an email template that will keep your consumers engaged. These elements are color, typography, and photography.

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January's Best Emails

By Daniel WaltzerFeb 2, 2017 10:00:00 AM Email Marketing

A new month means it’s time for another “Best of the Best” recap, and today, we’re going to dive into some of January’s best emails.

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The “Perfect” Email Design, Part 1: Layout

By Jordan ConnerJan 30, 2017 3:34:21 PM Email Marketing, Template Designs

Editor’s Note: Welcome to a new series corralling the best in email design from our graphic design team here at Longstreet. Let us know what you’d like to learn!

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How to Get User-Generated Content

You read our recent article on why you need user-generated content in your email marketing, right? If you’re anything like us, when you first heard about user-generated content, you thought it would be great to implement in your marketing if only you actually had pre-existing user-generated content to work with. Below are a few simple steps you can take to start an engine of user-generated content.

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Why You Need User-Generated Content in your Emails

As a marketer, you’ve probably heard about the need to be ‘authentic’ in your communications. It’s important to resonate with your audience and feel like a natural extension of their routine, whether it’s scrolling Instagram or listening to the radio. Besides, people love making fun of brands who try too hard in their marketing campaigns. Bae? On fleek? Just say no. One of the best ways to be authentic is to let your customers do the talking for you. This is where user-generated content comes in.

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2017 Email Resolutions

By Elyse AlbertJan 13, 2017 5:39:38 PM Email Marketing, HTML Code, Longstreet Solutions

It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!

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What to Expect From Your Black Friday/Cyber Monday Reports

Hopefully the dust has settled from the Black Friday/Cyber Monday madness, you’ve fulfilled your orders, and now you’re ready to review your email marketing performance. Earlier this year, we published a two-part series on how to read your campaign reports (here’s where you can find part 1 and part 2), but major marketing days like Black Friday and Cyber Monday often produce some wonky results, so here’s what you should expect when reviewing your reports:

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Email Designs and Campaigns We're Thankful For

By Kelly LangeDec 7, 2016 4:04:00 PM Email Marketing, Template Designs

Thanksgiving has come and gone, along with hoards of holiday-themed marketing messages trying to get people to do what we do best- consume. Whether you were consuming questionable amounts of food or shopping seasonal sales, we all have something to be thankful for. We’re giving thanks for these great emails, which held our attention and didn’t clutter our inboxes.

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