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Email Don’ts: Don’t Bombard Unresponsive Customers

By Elyse AlbertDec 5, 2016 4:50:44 PM Email Marketing, Email Don'ts

At first glance, the concept might seem simple: don’t bombard people who are unresponsive. If you called someone and left five voicemails they never returned, you probably wouldn’t keep calling. So why would you keep emailing someone who routinely doesn’t respond? I know, email marketing is not as simple as a personal voicemail; you might think it can’t hurt, and why not try to reach them with your marketing efforts? Here’s why you shouldn’t email subscribers who don’t engage, and what you can do to be sure you’re not making a mistake or acting in haste.

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The Official Roundup of Important Holiday Automations

By Elyse AlbertNov 28, 2016 4:59:31 PM Email Marketing, Automations, Holidays

Have we mentioned that holidays are coming?! Not sure if you’ve heard, but they are. Holidays mean increased sales and we all know that the best way to get increased sales is through email marketing, so why not put some of that on autopilot? Here’s the list you need to be checking twice before December 25th:

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Email Olympics: Williams Sonoma vs. Sur La Table

By Kelly LangeNov 25, 2016 1:41:00 PM Email Marketing, Email Olympics

It’s time for the cutthroat competition between two luxury kitchenware and home furnishings brands- Williams Sonoma and Sur La Table. As the holiday season arrives, stores will be bombarded with eager shoppers. Let’s see how these two retailers are prepared to keep up with and capitalize on the craziness by examining some of their email marketing campaigns.

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Holiday Photography You Need for Email

By Kelly LangeNov 23, 2016 1:16:00 PM Email Marketing, Holidays

The holiday season is filled with family, food, festivities, and….shopping. As the busiest retail days of the year approach, it’s imperative that you prepare your email marketing campaigns in order to take advantage of zealous consumers. Cue holiday-themed campaigns.

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Send the Best Cyber Monday Emails

By Kelly LangeNov 21, 2016 1:30:00 PM Email Marketing, Holidays

The sales are coming! Is your business ready for the onslaught of online shoppers during the holiday season? Get your email marketing campaigns prepared now, so you can sit back and watch the purchases roll in on and after Turkey Day. Here are Longstreet Solutions’ tips for sending effective Cyber Monday emails.

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Get Your Website Ready for the Holidays

By Daniel WaltzerNov 18, 2016 3:34:47 PM Email Marketing, Web Strategy, Holidays

The holiday season is a-coming, which means PSLs, eggnog, slightly suggestive renditions of otherwise family-friendly Christmas tunes, and (hopefully) an increase in website traffic. Before the holiday rush, we recommend taking some time to prep your website for the hap-happiest season of allllll.

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B2B vs. B2C Email Marketing

By Kelly LangeNov 16, 2016 6:10:54 PM Email Marketing

Whether you’re business-facing or consumer-facing, the overall purpose of email marketing is to keep your business at the forefront of your subscribers’ minds. There are several ways in which email marketing principles are the same, no matter who your subscribers are. For example, in order to build trust and rapport with customers, your emails should always address questions and concerns before they arise. They also should contain relevant and interesting content for your consumers. And results? You know you always need to track them over time. That said, there are some important differences between B2B and B2C email marketing, and these differences should play no small role in your email strategies. Let’s get into them.

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Email Word of the Week: Blacklist

By Kelly LangeNov 14, 2016 5:28:52 PM Email Marketing

Why do blacklists exist? About 90% of all email sent worldwide is considered spam. Since it costs ISPs like Outlook and Gmail money to store messages on their servers, they need to have some way of sorting through the masses. If your IP address fails to meet the criteria required to pass as a legitimate email sender, you will be officially blacklisted and your emails won’t be let through.

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How to Plan Your Thanksgiving Email Campaigns

By Daniel WaltzerNov 11, 2016 3:44:51 PM Email Marketing, Holidays

We’re headed into that time of year when everyone starts feeling a little more joyful. Thanksgiving is almost here, which means food, family, and football -- oh, and one more thing: emails. Lots and lots of emails. Because the holiday marketing season, which kicks off with Thanksgiving, Black Friday, and Cyber Monday, is an incredibly loud time for marketers, it’s important to put serious thought behind your upcoming email campaigns. In this post, we’ll share a few tips to help make your emails more effective as Thanksgiving approaches.

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Your Black Friday Email Checklist

By Elyse AlbertNov 9, 2016 2:27:00 PM Email Marketing, Holidays

Because Holidays Are Coming.

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