For this next post in our Email Olympics series, we’ll take a look at two luxury department stores: Nordstrom and Neiman Marcus. Both companies target a similar demographic, offer a wide range of designer products, and have strong online and brick-and-mortar presences. So, how do they stack up when it comes to email?
Etsy and Amazon: two e-commerce giants with two very different strategies. These two companies could have very similar email strategies, but as you’ll see, in practice, they couldn’t be more different. Let’s start with Amazon.
It’s time for the cutthroat competition between two luxury kitchenware and home furnishings brands- Williams Sonoma and Sur La Table. As the holiday season arrives, stores will be bombarded with eager shoppers. Let’s see how these two retailers are prepared to keep up with and capitalize on the craziness by examining some of their email marketing campaigns.
Now that we’ve gone over the importance of sending birthday emails to your customers, it’s time for a battle royale. Let’s take a look at a few birthday emails we received from notable companies and see what worked and what fell short.
This week’s face-off is between two Silicon Valley superpowers, Uber and Lyft. Although these companies operate in the same space, most people seem to strongly prefer one or the other. Ah, the power of a brand. Let’s take a look at a couple of emails to compare.
While both brands are owned by parent company Williams-Sonoma, we still wanted the two companies to face off in our latest edition of Email Olympics. Just as we did in our first post in this series (Spirit Airlines vs. Frontier Airlines), we’ll start by evaluating the basics: