Even in the technologically advanced world we live in today, some places still exist where people’s lives don’t revolve around screens (as hard as this might be to imagine). Although this sort of living may be a bit out of the ordinary to many city-dwellers, at the end of the day, we are all consumers, and nobody can resist a good deal.
Location, location, location! We hear that all the time in terms of real estate, but when it comes down to it, location plays a huge role in so many different facets of life. Now, thanks to advanced location-based technologies, we can go ahead and add marketing to that list. In order to optimize personalization, national brands absolutely must pay attention to their local markets.
In a recent conversation with a franchisee of a major national brand, the topic of choosing offers for email marketing came up. Our client revealed that the national brand had recommended heavily marketing a certain item. However, after looking at the sales data for this particular franchisee, we saw that item wasn’t selling well in her region. This brought up the question: should franchise customers be treated the same as corporate’s?
As a franchisee, you’re told to uphold national brand standards, from brand consistency to customer experience. However, with smaller, more specific local customer bases, it’s beneficial to have local offers targeted to those people. Here are 5 reasons local deals will help to keep your operations running smoothly and successfully: