It’s no secret that a new year is an excellent time to press the reset button, focus on what’s really important, and set goals for the year ahead. Last year, we put together a list of 5 new year’s resolutions for email marketing, and we’re making it an annual tradition to reevaluate them. Behold: what we believe marketers should focus on in 2017!
For quite some time now, this has been a major achilles heel for email marketers:
As the first in a brand new blog series discussing what not to do when sending emails, we’re delving into why your HTML emails shouldn’t be just a whole image or images. Here’s the rundown.
Ask any email marketer what his or her most difficult task is, and I bet that nine out of ten times the answer will be the same: designing emails. The advent of drag-and-drop editors has certainly made the process simpler, but creating great-looking emails without a professional designer is still no small task. Most of the time, we get hung up on minor issues related to sizing, layouts, or images, all of which are easily fixable. In this post, we’ll review five common issues and walk you through how to fix them.
Seriously...if you don’t know what you’re doing, don’t do it! Most email providers offer templates for their drag-and-drop editors that will allow you to create good-looking emails without having to learn HTML. But, for many, the “Edit Source” button elicits the same reaction as this: