Hopefully the dust has settled from the Black Friday/Cyber Monday madness, you’ve fulfilled your orders, and now you’re ready to review your email marketing performance. Earlier this year, we published a two-part series on how to read your campaign reports (here’s where you can find part 1 and part 2), but major marketing days like Black Friday and Cyber Monday often produce some wonky results, so here’s what you should expect when reviewing your reports:
We say it all the time: when it comes to email marketing, test, test, and test some more. With subject lines specifically, testing is imperative to improving open rates, and we decided to give our readers insight into the results of some of our most recent subject line testing.
Hi there, and welcome to Part 2 of our two-part series on reading email campaign reports. If you missed Part 1, on reading open and click-through rates, click here. Otherwise, let’s dive into some other commonly-provided campaign report features.
In Part 1 of this two-part series, we address what to make of open and click-through rates in your email campaigns. For Part 2, on other email campaign metrics such as links clicked and unsubscribes, click here.
When sending an email campaign, one of the main goals is to convince as many customers as possible to open the email. That’s half the battle, right? And the other half is how many people make it to your website and eventually, convert. This means when analyzing the results of these campaigns, one of the primary focuses is on open and click through rates. As useful as these are to you, you may want to think twice about how much these numbers should affect the way you send email campaigns.
New years are tough for marketers. New budgets, new pressure, and new trends to keep up with can be overwhelming and lead to a sense of complacency or reversion back to old habits. Here at Longstreet Solutions, we have a saying around the office, “If it will take less than five minutes, do it now.” We’ve already given you some 2016 email marketing resolutions, but here’s a list of changes you can make in five minutes or less to instantly improve your email marketing.
We recently published a two-part series to help you determine whether or not you need a social scheduling tool. The focus of that series was, as its title suggests, to extol the virtues of using scheduling tools to reduce your workload when managing multiple social accounts. We spoke briefly about some of the reporting features offered by these tools, but we wanted to use this post to expand upon that subject a little more and offer some thoughts on how social analytics can help in all areas of your business.
Shh...we have a secret for you. We’re about to (partially) endorse a marketing strategy that has become taboo. Virtually every business owner is familiar with the concept: that question of whether or not you should do a 180 on your successful marketing strategy that’s been in place for decades. We call traditional marketing a “black hole,” because for the most part, ROI is not traceable. There are tons of articles out there highlighting the importance of using trackable digital media to prove marketing success - we’ve written about it too - and businesses of all sizes are continuing to shift budgets away from traditional media that only purport to show “lift.”
Hi, you. I know you. Let me guess...maybe you’re in charge of marketing and approximately 10 million other things for a small business. Or you own a business and don’t have a dedicated marketing employee or agency. Maybe you’ve done traditional marketing for years but keep hearing that you need to move some budget to digital. Or perhaps you believe your traditional marketing is appropriate for your consumers, and you don’t REALLY need to go digital.
It’s an ongoing debate between CMOs and CFOs: what happens to the marketing budget when sales are down? On the one hand, marketing dollars are historically difficult to track, so shifting budgets to focus on operational improvements and cost-saving measures seems like a reasonable decision. However, pulling the plug on marketing efforts when the company is most desperate for more business just doesn’t feel right, no matter how left-brained you are.