You read our recent article on why you need user-generated content in your email marketing, right? If you’re anything like us, when you first heard about user-generated content, you thought it would be great to implement in your marketing if only you actually had pre-existing user-generated content to work with. Below are a few simple steps you can take to start an engine of user-generated content.
As a marketer, you’ve probably heard about the need to be ‘authentic’ in your communications. It’s important to resonate with your audience and feel like a natural extension of their routine, whether it’s scrolling Instagram or listening to the radio. Besides, people love making fun of brands who try too hard in their marketing campaigns. Bae? On fleek? Just say no. One of the best ways to be authentic is to let your customers do the talking for you. This is where user-generated content comes in.
A question that we get frequently is, “How can I get more email subscribers?” At the beginning of the year, we shared 6 foolproof ways to get more subscribers, which highlighted strategies for growing your database. In today’s post, we’ll circle back to some of those strategies with a focus on how to execute them successfully on social media.
In previous blog posts, we’ve covered the importance of retargeting your email list, but what we haven’t discussed is how to do that. Today, we’ll walk you through the simple process of retargeting your email list with a Facebook advertisement. One note: you must have an email list of more than 1,000 subscribers in order to do this, so if you’re not quite there yet, allow us to point you in the direction of growing your subscriber list.
So, first things first: if you don’t know what retargeting is, check out our free guide, What the Heck is Retargeting?, for an overview, the most common forms of retargeting, and how to get started. If you do know what retargeting is, then you may proceed…
Nowadays, cross-platform is the name of the game. It’s rare for customers to make any sort of decision without consulting multiple media. As a marketer, it’s imperative to diversify your campaigns and efforts beyond one channel. That said, with so many digital channels available to businesses and consumers today, it’s important to keep your marketing campaigns cohesive across the board. That’s why we suggest planning your email and social campaigns together.
You know WHY you should be planning social media and email together, but we’re also here to help you with the HOW, because we’re nice like that. Here are our suggestions for promoting your social channels via email.
We are, without a doubt, in the social era- no shocking revelation there. For email marketers, this is a prime opportunity to connect a “dying” medium of email (not true BTW) with the alive and thriving social media.
You probably know by now that you should be making email content calendars, but the principle applies beyond email marketing. Content calendars not only hold you accountable for regularly communicating with your customers, but they also allow you to plan campaigns around an overall goal, track their performance, and create new goals for the future. We like to say that while we might be biased toward email, email marketing is just one piece of the digital pie. Of course, social media is another big chunk, and planning the two together makes for some happy pie-eaters. Or something. Here are some nifty reasons to plan social media and email together:
We’re on the cusp of summer, which means festival season is upon us. Whether the focus is music, arts, crafts, films, et cetera, festivals draw in huge crowds of consumers eager to experience anything and everything. With wide eyes, people walk around taking in everything they possibly can. Even if your business is not directly related to the specific industry and your business is not participating in festivals, you can still tie the festival mindset in to your messages. For example, create playlists and Pinterest boards inspired by festivals, spread outfit or packing inspiration for big festivals, or simply offer a raffle or discount in honor of a local event.