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Why Sending Apology Emails May Be a Good Idea

By Kelly LangeMar 14, 2016 2:00:00 PM Retargeting, Email Marketing

As an online retailer or email marketer (and a human being), sometimes mistakes are made.  You may find yourself channeling pop sensation Justin Bieber and asking ‘Is it too late now to say sorry?’.  Just because you make a mistake doesn’t mean it has to be the end of that customer relationship.

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