Email Don’ts: Don’t Buy An Email List

By Elyse AlbertSep 16, 2016 4:19:59 PM Subscriber Lists, Email Don'ts

Buying a list of emails ripe for the marketing certainly has an appeal to it. Hand-picked email addresses of people who meet certain criteria that perfectly represent your business’ target demographic?! Score. Targeting them through email, one of the most successful digital media? Perfection. Why wouldn’t you buy a vetted, legitimate list of email addresses? Well, simply put, because those people didn’t request to receive emails from you.


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