Editor’s Note: Welcome to a new series corralling the best in email design from our graphic design team here at Longstreet. Let us know what you’d like to learn!
Thanksgiving has come and gone, along with hoards of holiday-themed marketing messages trying to get people to do what we do best- consume. Whether you were consuming questionable amounts of food or shopping seasonal sales, we all have something to be thankful for. We’re giving thanks for these great emails, which held our attention and didn’t clutter our inboxes.
By now, you know that any email design needs to incorporate CTAs in order for it to successfully garner conversions. However, CTA formats and quantity can vary widely across emails. How many CTAs should you include per email? We say the fewer the better. Simplify where possible.
When it comes to designing beautiful emails, the struggle is real, for novices and gurus alike. Unless you’ve got a full-time designer on staff, it’s safe to assume that creating and editing templates accounts for a majority of the time that you spend on email marketing. The good news is that you are not alone. Our designers also spend a tremendous amount of time creating thousands of email templates each year, so we thought it’d be a good idea to share some of our favorite design hacks with you.
It can be hard to find time to go through your inbox and take note of what brands are doing in the world of email marketing. That’s where we come in! Check out some of the best of what October emails had to offer.
Now that we’ve gone over the importance of sending birthday emails to your customers, it’s time for a battle royale. Let’s take a look at a few birthday emails we received from notable companies and see what worked and what fell short.
For quite some time now, this has been a major achilles heel for email marketers:
Fall has finally arrived and we couldn’t be more ready to cozy up in the cooler weather and take a nice, long scroll through our inboxes. A new season means a whole new batch of marketing emails to draw inspiration from. Take a look at some of our favorites from the month of September.
This week’s face-off is between two Silicon Valley superpowers, Uber and Lyft. Although these companies operate in the same space, most people seem to strongly prefer one or the other. Ah, the power of a brand. Let’s take a look at a couple of emails to compare.