OK, technically we should call this post “words” of the week, but for the sake of consistency...you see what we’re getting at.
First things first, we need to clear up some grammatical confusion: more than one call-to-action = calls-to-action...just like brothers-in-law or attorneys general. Now, we’re going add the caveat that abbreviating calls-to-action as CTAs is A-OK, because, well, “CsTA” just looks plain weird.
Conversions are pretty simple; someone opens your email, clicks through, and then does what you ask them to do. Most often, conversions are purchases; however, every business is different -- every email’s intention is different -- so it’s important that you don’t think about conversions as only sales.
Email is getting increasingly more personal because of new technologies that supply marketers with an abundance of information on each subscriber. Thanks to this information, businesses can send super targeted messages with content based on past purchase and web history, geographic location, socioeconomic status, and the list goes on. The simplest way to implement said personalization is with merge tags, also known as personalization fields or personalization tags.
As email marketers, it’s imperative to know the laws that come along with entering thousands of people’s inboxes. One of the primary rules is that you must provide an opt-out option in every email. This is usually accomplished by simply adding an unsubscribe link at the bottom of your email templates.
Hear that? That’s the sound of us opening an enormous can of worms. We could talk for DAYS about opt-ins, opt-outs, rules surrounding them, legalities across the world, and best practices (Yeah, we’re super cool. Come hang out?), but this article is meant to be merely a short overview of what the term opt-in means when you see it pop up in the course of your email marketing. So we’ll restrain ourselves, try to keep the lid on that can as much as possible, and stick to the basics here, and for the sake of ease, we will only be referring to rules and laws in the United States.
Bounce rate, also referred to as bounce, bounces, and hard and soft bounces, is an important figure to review in email analytics. It refers to the number of emails rejected by recipient servers, but what it really represents is the quality of a few key elements of your email marketing- namely, your lists and the size of your emails.
If we want to get mathematical about it, the formula below represents a click rate, often referred to as the click-through-rate, or CTR:
Open rates, sometimes shortened to “Opens,” are important to email marketers for good reason. Evaluating open rates is an easy way to benchmark email performance compared to industry standards as well as over time as your list grows. Open rates going down? Something’s gotta give. Open rates going up? You’re crushing the email game.
In digital marketing, especially email marketing, the chance for human error is high. Wouldn’t it be nice to reduce that risk and let something else take over? That’s where automation comes in. Here are 6 things that automating your email marketing can help with: